Simple but distinguish!Named "the beauty of seal characters" and with strokes of seal characters as their basic form, the pictograms of the Beijing 2008 Olympic Games integrate pictographic charm of inscriptions on bones and bronze objects in ancient China with simplified embodiment of modern graphics, making them easy to be recognized, remembered and used,. Skillfully using the effect of sharp contrast between the black and white colors which the typical Chinese traditional artistic form of rubbings have, the pictograms of the Beijing Olympic Games display distinct motion character, graceful aesthetic perception of movement and rich cultural connotations, thus arriving at the harmony and unity of form with conception.
The Beijing Olympics Pictograms comprise of 35 sport icons, namely those of athletics, rowing, badminton, baseball, basketball, boxing, canoe / kayak flatwater, canoe / kayak slalom, cycling, equestrian, fencing, football, artistic gymnastics, rhythmic gymnastics, trampoline, weightlifting, handball, hockey, judo, wrestling, swimming, synchronized swimming, diving, water polo, modern pentathlon, softball, taekwondo, tennis, table tennis, shooting, archery, triathlon, sailing, volleyball and beach volleyball.
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