If you are an employee of multinational companies (yes, only those companies!) such as Marlboro, BMW and Volkswagen et al. in Shanghai, it is possible that you have already taken August 3 off to celebrate the first ever Men's Day.
The holiday was created three years ago by the editor-in-chief of the Chinese edition of Men's Health magazine, who goes by the nickname Shou Ma. He called for the day to be celebrated with a Men's Day party, which was held in Shanghai for the first time this year.
Shou said he plans to promote the festival across the country. Shou picked August 3 (the third day of the eighth month) for Men's Day, as it is opposite of International Women's Day on March 8 (the eighth day of the third month).
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