Beauty giant Coty has just added Academy Award-winning actress Halle Berry into its extensive celebrity portfolio including Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Kimora Lee Simmons, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw, to develop a new fragrance, according to a report on Women's Wear Daily (WWD).
“Halle is an iconic actress and symbolizes beauty to many generations. She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.” Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told the website.
The first Berry fragrance is expected to launch in spring 2009. It's be that Halle possibly was paid $3-5 million up front, with a royalty of about 5 percent. Link
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