The German websites of multi-national companies BMW and Ricoh were both searchable on Google today, less than a week after the American search engine giant issued its version of an online "death penalty" for breaches of its code of conduct.
BMW.de was blacklisted by Google for attempting to fix its ranking in searches and potentially misleading internet users into visiting the site. Then, searches on Google for ricoh.de also yielded no response, apparently for a similar offence.
But today, searches for both companies' German-run websites were working again.
Companies are becoming increasingly active in search optimisation techniques to drive viewers - "eyeballs" - and potential customers to their websites, and some of their methods have been deemed underhand.
BMW had set up a “doorway” web page, which used the German expression for “used car” 42 times. Packing the page with car “keywords” convinced search engine computers that it was the top destination for potential used car buyers......Full Report Here!
Technorati tags: Google, BMW, Ricoh, SEO
....Sure, both companies are publicly sporting black eyes. They've been nailed for using black hat SEO techniques -- and banned by Google. What I'm liking about this all the very public attention drawn to black hat SEO.....
Google’s decision to blacklist BMW's German website for allegedly boosting its internet search ranking in breach of Google guidelines has divided experts and web users, as another big name company comes in for the same treatment.
Worries over web cop Google
Post Title
→BMW Pardoned
Post URL
→https://blognews12.blogspot.com/2006/02/bmw-pardoned.html
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