Before Google has taken up Measure Cap, Google Trio--Larry Page, Eric Schmidt and Sergey Brin were interviewed recently by Time Magazine, and their picture is to apprear on the newest Feb-20 Issue. What they talk about with the magazine's journalist ADI IGNATIUS? Here are some excerpts:WHAT ARE YOU GUYS MAKING?
BRIN: I was hoping to build a Lego nuclear reactor, but I think I have a bazooka-wielding robot.
PAGE: Hey, I know. Let's build Eric out of Legos.
GOOGLE HAS COME A LONG WAY. HOW DOES IT FEEL TO BE HOST OF A MEETING WITH THOUSANDS OF EMPLOYEES?
BRIN: I have to admit I never anticipated this. Especially in a place as big as the Moscone Center. It's a bit disturbing.
YOU TALK ABOUT THE NEED FOR TRANSPARENCY IN THE BUSINESS. WHAT PROBLEM ARE YOU ADDRESSING?
SCHMIDT: With all the headlines we're making, we don't want our announcements to surprise or confuse anyone. We don't want our partners to think we're competing against them.
BRIN [holding up some clear plastic pieces]: Look, I'm only using transparent Legos.
IS THIS JOB STILL FUN?BRIN: We've lost the sense of intimacy. Once you go from 10 people to 100, you already don't know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.
IS THERE A GRAND STRATEGY FOR GOOGLE? IT SEEMS AS IF YOU'RE DIVING INTO ALMOST EVERYTHING.
SCHMIDT: We try very hard to look like we're out of control. But in fact the company is very measured. And that's part of our secret.
PAGE: We don't generally talk about our strategy ... because it's strategic. I would rather have people think we're confused than let our competitors know what we're going to do. That's an easy trade-off.
HOW MUCH DO PEOPLE USE GOOGLE TO LOOK FOR PORN?PAGE: It's a small, single-digit percentage. We generally think that having more access is better, as long as you're not a child or overly offended. But we can help people do filtering if that's what they want, though there is no technology that can tell with 100% accuracy if an image or website is pornographic.
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→Page, Schmidt, Brin on Time cover!
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