Joga Bonito (which means "play [it] beautifully" in Portuguese) is a fictional association created for a Nike ad campaign of the same name. Joga TV commercial advertisements are shown on the nikefootball.com website and appear on television. Eric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed live from the heart of Germany. The Joga Bonito movement is dedicated to eliminating unfair and unsportsmanlike play from football. Joga Bonito promotes fair and creative play as well as honesty and team spirit. It shows the true and beautiful side of football by having a motto of "play from the heart".
Footballers featured in the TV adverts include Ronaldinho, Ronaldo, Adriano, Robinho, Robbie Keane, Fabregas, Wayne Rooney, Zlatan Ibrahimovic, Thierry Henry and Cristiano Ronaldo amongst others. Joga.com is an internet community in the mold of MySpace targeted at footballers. Joga.com is a joint venture of Nike Football and Google.
Post Title
→Joga Bonito Kick-Off
Post URL
→https://blognews12.blogspot.com/2006/05/joga-bonito-kick-off.html
Visit All News Blog for Daily Updated All News Blog Collection
No comments:
Post a Comment